¶ PAI Logic
This guide explores the inner workings of Performance AI (PAI) to help you make informed decisions while using Pixis AI platform. PAI aims to optimize budgets, bids, and the choice of creative assets (your ads) to maximize results. In the article, we’ll examine various use cases and learn how the AI analyzes performance data to determine the best course of action. By understanding the logic behind PAI, you can leverage its insights to run more efficient and successful campaigns.
¶ Use Cases of PAI:
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Budget-based optimisation: The client needs to spend a fixed amount and maximize the results to be achieved
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Result based optimisation: The client wants to achieve desired targets in a certain duration without the constraint of budget. This is developed exclusively for channel factory agency and is not in scope of this document.
We use different levers to achieve the user requirements
¶ Platforms Supported
The following table shares the supported platforms for Models: