¶ Asset Recommendations for PMax
¶ Introduction
Asset recommendation for PMAX campaigns aims to enhance the efficiency of asset groups by identifying and replacing underperforming assets with more relevant ones.
This is currently available in Sandbox in Universal Model for PMax suite
¶ Parameters
|
Inputs |
Describe the theme of the campaign |
¶ Model Steps
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AI classifies the assets into Good and Bad performing based on the available data
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It then generates variations for bad-performing assets based on the theme and good-performing assets
¶ Action Basis Example
