¶ Creative Rotation Model
¶ Introduction
Creative Rotation rotates ads based on their performance and tests new ads to reach potential audiences more effectively. You can categorize ads in the following ways:
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Optimized Ads: These ads within an ad set have a spend share of 5% or more, indicating significant performance and effectiveness in reaching the target audience.
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Test Ads: These ads within an ad set have a spend share of less than 5%, suggesting they are still being tested or have not yet reached a significant audience.
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No-recommendation List: If there are any ads for which recommendations are not needed, such as festive season-related ads, discount-related ads, etc., they can be added to this, and recommendations will not be provided
¶ Parameters
|
Inputs |
# of optimised ads to be active at any point of time # of test ads to be active at any point of time No recommendations |
|
Lookback period |
Dynamic lookback based |
|
Performance Metrics |
Actual Cost/RoAS Spend Share Engagement metrics (CTR is included in this) Cost per click Frequency |
¶ Model Steps
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AI first classifies the ads into optimised ads and test ads to review each of the ads
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Based on the above performance metrics, it evaluates each ad and ranks it in its respective category mentioned above
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Based on the user input, # of ads to be active, ads are either turned OFF/ON
¶ Action Basis Example
OFF -> ON MINOR AD Overall Rank 2/3 CPR Rank 1/3 Engagement Rank 1/3
Action basis explains to turn ON this minor ad (spend share < 5% of adset)
Overall rank of the ad stands at 2 and has great CPR and Engagement