¶ Creative Insights for Google Video Ads
In this article, you will learn how to understand the Creative Insights dashboard for Google Video Ads. The Creative Insights dashboard helps you assess how different elements of your video ads—such as content, shot composition, and duration—affect performance metrics. It offers actionable insights and recommendations to optimize your ads for improved engagement, completion rates, and cost-efficiency.
¶ Key Components of the Dashboard
- Campaign Type, Conversion Goal, AI Group: These filters allow users to narrow down the analysis based on specific campaign types, goals, or ad groups.
- Metric Selection: Users can select different performance metrics (CPM, CPC, etc.) to analyze how each factor impacts video ad performance.
- Graphs
- Insights: Insights summarize key findings from the analysis, highlighting areas that are performing well or need improvement.
- Action Items: Suggested actions to improve ad performance based on the insights derived from the data.
Here’s a brief explanation of each section in the dashboard:
¶ Video Based Analysis
- Video metric analysis
- Video completion rate analysis for skippable ad videos
- Video shot analysis