¶ Video Based Analysis
The dashboard helps you understand how different elements of your video ads (like content, shot composition, and duration) influence performance metrics. It provides actionable insights and recommendations to optimize video ads for better engagement, completion rates, and cost-effectiveness.
¶ Select AI Group(s)
The AI Group filter allows you to narrow down the analysis based on selected AI Groups. Under “Currency”, you can see the currency associated with the Google ad account.
Here’s a brief explanation of each section in the dashboard:
¶ Video Metric Analysis
This section presents performance metrics (CPM, CPC, etc.) analysis at the Campaign, Video, or Ad Group level. For each view, you can select different performance and cost metric to understand performance. Additionally, it offers insights and actionable recommendations based on the analysis. The bar chart displays the selected metric for various video ads.
¶ Insights and Action Item
This section provides specific insights and action items for improving video performance based on the analysis.
¶ Insight and action item example:
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Insight: The video titled "WIEEELKA NOWOŚĆ! Pizza LA MIA GRANDE to aż 29 cm smaku jak z pizzerii - od Dr. Oetker" is performing poorly in terms of CPM and CPV but has the highest number of views.
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Action Item: Analyze the content and targeting strategy of the poorly performing video to improve CPM and CPV.
¶ Video Completion Rate Analysis for Skippable Ad Videos
This section examines the average completion rates of skippable ads across various devices (mobile, TV, desktop, tablet). The bar chart shows completion rates for different devices, indicating how often users watch the entire ad before skipping.
¶ Insight and action item example:
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Insights: A 10.05 second video duration performs well in terms of views but poorly in terms of CPM and CPV, suggesting a need for optimization.
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Action Item: Analyze the performance of other durations to understand why 15.09s is underperforming.
¶ Video Shot Analysis
This section analyzes how the number of shots in the first five seconds of a video ad impacts performance and cost metrics.
Chart: The line graph shows the relationship between the number of shots and metrics like spend and metric average.
¶ Insight and action item example:
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Insights: Videos with more than two shots in the first five seconds perform differently in terms of metrics.
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Action Item: Revise video content in all videos to align with YouTube guidelines by incorporating multiple shots within the critical first 5 seconds.