¶ Video Content Analysis - 1
The dashboard offers a detailed analysis of Google video ad campaigns, specifically examining elements like text, objects, and video backgrounds. This analysis helps you assess different aspects of your video ads and make informed decisions based on data to improve campaign performance and cost-effectiveness.
¶ Select AI Group(s)
The AI Group filter allows you to narrow down the analysis based on selected AI Groups. Under “Currency”, you can see the currency associated with the Google ad account.
Here's a breakdown of the key sections:
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Video Text Analysis
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Video Object analysis
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Video Background analysis
¶ 1.Video Text Analysis
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Subtitle: Compares performance and cost metrics (like CPM - Cost Per Thousand Impressions) based on the presence or absence of subtitles.
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Insight: Videos without subtitles have a higher CPM.
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Action Item: Consider adding subtitles to improve cost efficiency.
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CTA (Call to Action): Analyzes how the presence of a CTA affects performance and cost.
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Insight: Ads without a CTA have a higher CPM.
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Action Item: Include a CTA to potentially lower CPM.
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Offer: Evaluates the impact of having an offer in the ad.
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Example for:
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Insight: Ads without an offer have a higher CPM.
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Action Item: Include offers in ads to improve cost efficiency.
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Theme: Examines performance across different themes like "Self Storage Services" and "Secure Storage."
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Insight: "Secure Storage" has a higher CPM.
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Action Item: Optimize and adjust spending on themes with higher CPM for better cost efficiency.
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¶ Insights & Action Items
“Insights” provides key findings based on the data analyzed and “Action Items” suggests specific actions to optimize campaign performance based on the insights.
Example:
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Insight: Among various Themes, $4,000 Limit has the highest CPM, indicating that it is performing poorly in terms of cost efficiency. Deferred Payments has the lowest CPM, suggesting that it is performing well with respect to cost per impression.
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Action Item: Consider optimising ad spends on $4,000 Limit to improve cost efficiency.
¶ 2. Video Object Analysis
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Character-Age: This chart analyzes the impact of the character’s age in the video on performance and cost. For example, the graph may show that characters aged 25-34 have a higher CPM. This insight can help you adjust targeting or representation based on age group performance.
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Character-Gender: Examines the effect of character gender on ad performance.
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Insight: Female characters have a higher CPM.
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Action Item: Optimize spend on female characters to improve cost efficiency.
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Character-Emotions: Look at how different emotions displayed in the video affect performance.
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Insight: Happy emotions correlate with lower CPM compared to calm emotions.
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Action Item: Use more happy emotions in videos for better cost efficiency.
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Early Expression: Identifies early expressions like "Happy" and their impact.
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Insight: Happy early expressions have lower CPM.
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Action Item: Implement more happy expressions early in the video.
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Brand Placement: Analyzes the impact of visible brand placement.
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Insight: Videos with brand placement have a higher CPM.
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Action Item: Optimize brand placement strategies to reduce costs.
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¶ Insights & Action Items
“Insights” provides key findings based on the data analyzed and “Action Items” suggests specific actions to optimize campaign performance based on the insights.
Example:
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Insight: Among various Early Expression, Crying has the highest CPM, indicating that it is performing poorly in terms of cost efficiency. Happy has the lowest CPM, suggesting that it is performing well with respect to cost per impression.
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Action Item: Consider optimising ad spends on Crying to improve cost efficiency.
¶ 3. Video Background Analysis
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Setting: The analysis involves identifying the background setting in the ad, weather indoor, outdoor, etc.
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Location: This analysis entails identifying background locations shown in the video such as shops, room, countryside, etc.
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Example:
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Insight: Videos set in shops have a higher CPM.
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Action Item: Consider optimizing location settings for better cost efficiency.
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¶ Insights & Action Items
“Insights” provides key findings based on the data analyzed and “Action Items” suggests specific actions to optimize campaign performance based on the insights.
Example:
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Insight: Among various Locations, No Location has the highest CPM, indicating that it is performing poorly in terms of cost efficiency. Alley has the lowest CPM, suggesting that it is performing well with respect to cost per impression.
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Action Item: Consider optimising ad spends on No Location to improve cost efficiency.