¶ Video Content Analysis - 2
The dashboard offers you a granular view to help you analyze the color and audio features of Google video ads to optimize campaigns and enhance performance. Its Video Color and Audio Analysis section displays color combinations, tone, voiceover speed, and more. You can use these insights to craft more compelling and cost-effective video ads to improving engagement.
¶ Select AI Group(s)
The AI Group filter allows you to narrow down the analysis based on selected AI Groups. Under “Currency”, you can see the currency associated with the Google ad account.
Here are the key sections of the dashboard:
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Video Color Analysis
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Color Combination
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Color Type
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Dominant Color
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Audio Feature Analysis
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CTA
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Offer
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Theme
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Tone
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Voiceover
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Voiceover - Speed
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¶ Video Color Analysis
¶ Color Combination
This section analyzes how different color combinations (e.g., blue-yellow, blue-violet) in video ads affect performance and cost metrics (measured in CPV - Cost Per View). You can use the insight from the graph to optimize and adjust the use of color combinations to improve cost efficiency. The graph shows the metric (CPV) and spend for different color combinations.
¶ Color Type
This graph compares the performance of ads using simple versus complex color types. The graph displays the CPV and spend for simple and complex color types.
¶ Dominant Color
Analyzes the impact of the dominant color in the ad on performance and cost metrics. The graph shows the CPV and spend for different dominant colors, such as blue. This can help you evaluate and optimize the use of dominant colors to improve cost efficiency.
¶ Audio Feature Analysis
¶ CTA (Call to Action)
Here, you can Examine the effect of including CTA phrases in the ad audio on performance and cost metrics. The graph shows the CPV and spend for ads with and without CTA.
¶ Offer
Analyzes the impact of including offer phrases (e.g., "50% off") in the ad audio on performance. The graph shows the CPV and spend for ads with and without offers. The insights from the graph can help you include offer phrases in audio to improve cost efficiency.
¶ Theme
This section helps you identify the underlying audio themes and their impact on performance and cost. The graph shows the CPV and spend for different themes (e.g., "Great Taste," "Handmade Pizza"). This can help you optimize audio themes to improve performance and reduce CPV.
¶ Tone
This section helps you analyze the tone of the audio content (e.g., humorous, cute/adorable) and its impact on performance. The graph shows the CPV and spend for different tones. The insight from the graph can help you adjust the tone of the audio content to optimize for better performance.
¶ Voiceover
Here, you can evaluate the impact of having a voiceover in the video. The Graph shows the CPV and spend for ads with and without voiceover. This can help you optimize the use of voiceover to improve cost efficiency.
¶ Voiceover - Speed
Analyzes the speed of voiceover (words per minute) and its impact on performance and cost. The graph shows the CPV and spend for different voiceover speeds. This can help you adjust the speed of voiceover to find the optimal rate for cost efficiency.
¶ Insights and Actions
Insights summarize key findings from the analysis, highlighting areas that are performing well or need improvement. Based on these insights, Action items provide specific recommendations to optimize campaign elements.
Example:
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Insight: Among various Tone, Humourous has the highest CPM, indicating that it is performing poorly in terms of cost efficiency. Humourous has the lowest CPM, suggesting that it is performing well with respect to cost per impression.
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Action Items: Consider optimising ad spends on Humourous to improve cost efficiency.