¶ Performance Insights for Google Video Ads
In this article, you'll learn about interpreting the Performance Insights dashboard for Google video ads. It provides graphs, insights, and action items to help assess and optimize your campaigns.
The dashboard offers a thorough performance analysis for Google video ads, which helps you enhance the effectiveness of your ad campaigns. It enables you to make informed decisions based on data, allowing you to refine your video ad campaigns and allocate resources more efficiently. Additionally, it helps optimize performance across different days and times.
Here’s a breakdown of each section:
-
KPI Summary
-
Account Overview
-
Day of the Week Analysis
-
Hour of the Day Analysis
¶ 1. KPI Summary
This section offers an overview of key performance indicators (KPIs) across different time frames such as the last 7 days, last 14 days, and holidays. It includes metrics like CPM (Cost Per Thousand Impressions), CPV (Cost Per View), CTR (Click Through Rate), and View Rate, alongside the total spend. This allows you to quickly see how your costs and performance metrics change over time, helping you to identify any unusual spikes or drops.
¶ 2. Account Overview
This widget provides a detailed overview of performance metrics and spends either at the campaign level, ad group level, or ad level. It shows a comprehensive snapshot of how different campaigns are performing relative to each other. You can see that the campaign "YT Non-Skip CTV Netherlands PL.111237 B" has a higher spend but a lower CPM, indicating potentially more efficient spending. By comparing the height of the bars and the position of the line, you can assess which campaigns are more cost-efficient. Campaigns below the average line are more cost-effective, while those above are less so. This helps you identify where to optimize your spending.
¶ 3. Day of the Week Analysis
This widget helps you analyze performance by the day of the week to identify the best-performing days based on your chosen result metric (e.g., CPM). It shows how ad spend and performance vary across days.
¶ 4. Hour of the Day Analysis
This widget provides insights into how performance metrics vary by hour of the day. This helps you identify the best-performing hours to optimize ad spend and targeting.
¶ Insights and Action Items
These sections give you specific insights based on the data and actionable recommendations to improve your campaign performance.
Examples:
- Insight: Hour 7 performs well in terms of CPM, while hour 3 performs poorly.
- Action Item: Allocate more budget to hour 7 to capitalize on its high CPM performance.
