¶ Performance Insights for Facebook
In this article, you will learn how to interpret the performance insights dashboard to enhance your campaign's performance. It provides graphs, insights, and action items to help assess and optimize your campaigns.
The Performance Insights Dashboard is designed to help you optimize your Facebook campaigns by providing detailed analytics and actionable data.
The dashboard consists of two main sections:
1. Trends & Anomalies Analysis: This section highlights key performance indicators (KPIs) and identifies unusual patterns in your campaign metrics. By analyzing these trends and anomalies, you can make informed decisions to enhance your campaign effectiveness.
2. Seasonality Analysis: This section provides insights into how your campaign metrics fluctuate based on the Time of Day, Day of the Week, and Day of the Month. Understanding these seasonal patterns allows you to adjust your ad scheduling and budget allocation for optimal performance.
By regularly reviewing these sections, you can gain a comprehensive understanding of your campaign performance and implement data-driven strategies to improve your results.