¶ Sandbox CAI: FB Pre-Testing
In this article, you will learn how to assess the effectiveness of your Facebook ads before launching them.
The Pre-Testing feature on Facebook Creatives provides a data-driven method for creating ads. Before you launch an ad, you can assess its performance using Facebook Pre-Testing. The AI assesses the ad components (headlines, descriptions, and primary text) on a scale of 0-10, evaluating them based on specific criteria. This ensures that you choose only the most compelling and effective ads.
¶ How to evaluate your asset performance?
You can follow these steps to add your brand and ad assets details to view the performance score.
¶ 1. Select Your Brand:
Under the "Brand Selection" section on the right, click on the dropdown under "Please select a brand." Choose the brand you want to create an ad for.
¶ 2. Choose the Industry:
Next, click on the dropdown under "Please select the Industry." Select the industry that best matches your brand or product.
¶ 3. Select the Ad Type:
Click on the dropdown under "Please select the Ad Type." Options will include different ad formats like Carousel Ad, Catalog Ad, etc. Pick the one suitable for your campaign.
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Carousel
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Catalog
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Single Image
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Video Ad
¶ 4. Choose the Asset Type:
In the dropdown under "Please select the Asset Type," select the specific part of the ad you are focusing on, such as the headline, description, or primary text. You can also select multiple options to generate multiple assets.
¶ Entering the Ad Content
1 Enter the Headline:
If you've selected "headline" in the asset type, type in your proposed headline for the ad where it says “Enter the Headline.”
2. Enter the Description:
If applicable, enter the description for your ad in the “Enter the Description” field.
3. Enter the Primary Text:
If applicable, provide the primary text for the ad in the “Enter the Primary Text” field.
Once all the necessary information is filled out, click on the button labeled "Get Performance Prediction". The system will analyze the inputs and predict how well your creative will perform.
¶ Bundle Performance
The "Bundle Performance" section shows detailed performance insights for the Headline, Description, and Primary Text. Each section will have individual scores and feature tags that indicate specific areas like Product-Centric, Brand-Centric, Unique Selling Proposition, etc.
You can improve assets that receive low scores on different criteria by changing the assets to suit those criteria. For instance, if a component scores poorly due to a lack of a clear call-to-action, you can enhance the content to include a stronger call-to-action.
¶ Performance criteria explained
The ad components are evaluated and rated on a scale of 0-10 for each of the listed criteria. The following table explains the criteria:
|
Criteria |
Explanation |
|---|---|
|
Product Centric |
Highlights the features and details of the product itself. |
|
Brand Centric |
Emphasizes the brand's identity, values, and reputation. |
|
Call-to-Action |
Encourages the audience to take a specific, immediate action. |
|
Unique Selling Proposition (USP) |
Communicates what makes the product unique and superior. |
|
Customer Centric |
Focuses on the needs and preferences of the customer. |
|
Benefit Based |
Highlights the positive outcomes of using the product. |
|
Offer Based |
Features special promotions, discounts, or deals. |
|
Problem-Solution Structure |
Identifies a problem and presents the product as the solution. |
|
Social Proof |
Uses testimonials, reviews, or endorsements to build credibility. |