¶ Theme and KW Analysis
The Theme and KW Analysis dashboard involves evaluating ad campaigns based on their thematic content and keyword usage to understand how different themes and keywords impact key performance metrics like CTR (Click-Through Rate), CPC (Cost Per Click), and overall ad spend. For instance, you might find that certain themes yield high CTR but are associated with higher costs, helping you optimize your budget and strategy accordingly.
¶ Theme Analysis
Focuses on how different ad themes perform across various metrics like CTR, CPC, and spend distribution. By analyzing how spend is distributed across different themes, you can identify which areas provide the best results.
You can filter the graph based on metrics and spend range.
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Y-axis:
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CTR %
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CPC (S)
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X-axis:
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Spend %
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¶ CTR and CPC based insights
CTR Based Insights: Insights derived from Click-Through Rate data. These insights help in understanding how effective the ad themes are at generating clicks. For example, themes with high CTR and low spend can be particularly valuable.
Insight: "Improve: Ads using themes such as 'Effortless Storage', 'Online Booking', 'Save Switch' are not performing well. Try reallocating to ads with themes such as 'Best Deals', 'Professional Service', '$0 Pick Up'."
CPC Based Insights: Insights derived from Cost Per Click data. These provide an understanding of how much you pay for each click for various themes or keywords. You might find that certain keywords generate clicks more economically than others.
Insight:
Continue: Ads using themes such as - 60% Off
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$100 Gift Card
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Storage Solutions
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Transparent Service
¶ Keyword Analysis
Similar to Theme analysis, this section focuses on how different keywords perform across various metrics like CTR, CPC, and spend distribution. By analyzing how spend is distributed across different keywords, you can identify which areas provide the best return on investment.
¶ CTR & CPC-based insights
¶ CTR based Insights:
These insights indicate how well specific keywords attract clicks. For example, a keyword with a high CTR suggests strong viewer interest and engagement.
Insight example:
Improve: Ads using keywords such as - clutter moving
are not performing well, try reallocating to ads with keywords such as - clutter nyc
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Clutter Chicago
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Clutter storage culver city
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Clutter moving service
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Clutter warehouse
¶ CPC based Insights:
These insights reveal the cost-efficiency of keywords. Keywords with a low CPC are cost-effective in driving traffic to your site.
Insight example:
Improve: Ads using keywords such as - clutter dallas
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Clutter storage los angeles
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Make space storage
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Make space
are not performing well, try reallocating to ads with keywords such as - clutter chicago
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Makespace storage
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Clutter storage culver city
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Clutter moving service
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Clutter storage locations
¶ List of Ads along with keywords and themes
The table displays a list of themes and keywords linked to campaigns and their respective conversion goals. This widget provides ad group and campaign IDs for the configured keywords and themes in the campaign.
You can filter the keywords based on the following:
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Campaign name
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Theme contains
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Keywords covered contains
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Keywords excluded contains
