¶ Recommended Action Analysis
When you create an ad on Google Search, Google evaluates the ad and provides an "Ad Strength" rating that indicates its potential effectiveness. After evaluating this rating, Smart Insights assesses your campaign's overall ad strength and compiles a list of suggestions from Google. Smart Insights then offers specific recommendations that you can use to improve your ad strength. These recommendations may include increasing keyword usage in headlines, enhancing descriptions, and addressing underperforming ads. By following these recommendations, you can optimize your campaigns based on their current ad strength, thereby improving overall performance.
¶ Filtering Data
You can filter the data based on the following parameters:
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Campaign Type
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Conversion Goal
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AI Group
This allows for a tailored analysis based on specific criteria relevant to your ad campaigns.
¶ Analysis of the 'Recommended Actions' to Improve the Ad Strength
This section includes both graphical and tabular components that analyze various recommended actions. The Bars indicates Good, Average, and Poor Ad performance for ads. Each y-axis represents ad count. For example, if the graph indicates that there are 24 ads that are performing Average and need more keyword coverage in headlines. Then in List of Ads and Recommended Action Items you can view the recommendations for all those ads
¶ List of Ads and Recommended Action Items
The table below the graphical analysis lists specific ads and the recommended action items for each. The table includes columns such as:
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Campaign Name: The title or label given to a marketing campaign, used to identify and manage it within the advertising platform.
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Ad Group ID: A unique identifier assigned to a specific group of ads within a campaign. Ad groups typically contain a set of ads that share similar targets and themes.
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Conversion Goal: The specific action you want users to take after clicking on your ad, such as making a purchase, signing up, or filling out a lead form.
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AI Group: Similar campaigns tagged under an AI Group that share similar objectives, bid strategies, and more. The Ideal goal of creating an AI Group is for the AI to analyze multiple campaigns and generate recommendations.
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Ad ID: A unique identifier assigned to each individual ad within a campaign, used for tracking and managing ad performance.
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Ad Strength: A rating provided by advertising platforms, like Google, that evaluates the potential effectiveness of an ad based on factors like relevance, quality, and expected performance.
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Action Items: Specific recommendations or tasks suggested to improve the effectiveness of an ad, such as increasing keyword coverage or enhancing the ad copy.
