¶ Pinning Metrics
The Pinning Analysis dashboard provides insights into how the strategy of "pinning" specific headlines and descriptions in ads affects performance metrics such as Click-Through Rate (CTR), Cost-Per-Click (CPC), spend distribution, and ad count. The detailed combination table, graphs and insights help you understand which specific styles and configurations perform best, enabling you to optimize ad placements accordingly.
¶ Pinning Metrics
You can modify the Bar Graphs to display metrics for specific campaigns by choosing the campaign type, conversion goal, AI group, & campaign Name.
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CTR & CPC vs Pinning Status: This bar chart compares the CTR % and CPC ($) for pinned ads.
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Spend Distribution by Pinning Status: This chart shows the percentage of total ad spend allocated to pinned ads.
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Ad Count by Pinning Status: Displays the number of ads that use the pinning strategy.
¶ CTR vs Pinning Combinations:
This section provides a detailed table showing different combinations of headline styles and description styles, along with their respective pinning status and average CTR.
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Combination: Identifies each unique combination of headlines and descriptions.
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Headline Style: Describes the type and style of the headline used.
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Description Style: Describes the type and style of the description used.
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Is the Headline Pinned?: Indicates whether the headline is pinned in the ad.
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Is the Description Pinned?: Indicates whether the description is pinned in the ad.
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Ad Count: Number of ads using this specific combination.
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Avg CTR: Average Click-Through Rate for ads using this combination.
¶ Insights:
Provides actionable insights based on the performance data.
For example, ads with pinned headlines styled as "Quality and Performance, Choice based, Brand" and pinned descriptions styled as "Quality and Performance, Brand" have the highest average CTR (41.58%).
Action - Continue pinning more ads with headline style "Quality and Performance,Choice based, Brand"
Examples:
Here are a few examples of headlines with the style "Quality and Performance,Choice based, Brand": REEF® Cushion Sage Supportive School Shoes Chic Clogs With Arch Support Elevate Your Spring Break Style In REEF®. Comfy And Stylish Vacation Classics Are Here. Water Friendly Boat Shoes Here are a few examples of descriptions with style "Quality and Performance, Brand": REEF® Cushion Sage Supportive School Shoes
