¶ Asset Combination Analysis
The section for asset combination analysis provides data and insights to help you understand which combinations of headlines and descriptions are most effective in your Google Search Ads, guiding your optimization efforts for better performance.
¶ Asset Combination Variations vs Impression Share
The table presents an Asset Combination Analysis for Google Search Ads, showing how different combinations of headlines and descriptions perform in terms of impression share. You can modify the table for specific campaigns by choosing the campaign type, conversion goal, and AI Group.
Here's a breakdown of the table:
¶ Columns:
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Combination: Each row represents a specific combination of headlines and descriptions used in the ads.
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Headline 1: The first headline used in the ad.
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Headline 2: The second headline used in the ad.
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Description 1: The first description used in the ad.
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Description 2: The second description used in the ad.
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Ad Count: The number of ads using this specific combination.
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Impression Share: The percentage of total impressions that this combination received, indicated with a bar chart for visual comparison.
¶ How to understand the table:
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Top Combinations: The combinations are listed with their respective performance metrics. For instance, "Combo 9" with headlines "Quality and Performance, Brand, Keyword Based" has the highest impression share at 2.55%.
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Variations: Different combinations of headlines and descriptions are used to identify which mix yields the best impression share. For example, "Combo 1" uses "Trust and Credibility, Brand" for Headline 1 and "Choice based" for Headline 2, achieving an impression share of 2.38%.
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Performance Insights: The table indicates which combinations are performing better in terms of capturing audience impressions.
¶ Definitions of Styles:
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Brand Oriented: Contains the brand name.
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Keyword Based: Uses the target keywords at the ad group level.
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Promotion Based: Emphasizes special promotions or deals.
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Location Based: Focuses on geographical relevance.
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Solution Oriented: Offers solutions to specific problems.
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Trust and Credibility Oriented: Establishes trust and credibility.
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Quality and Performance Oriented: Highlights superior quality or performance.
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Experience Oriented: Emphasizes expertise and professional knowledge.
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Education Oriented: Provides information or education.
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Limited-Time Offer Based: Promotes limited-time offers.
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Cost-Saving and Financial Benefit Oriented: Focuses on cost savings.
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Choice Based: Highlights options and choices.
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Question Based: Engages with questions or reflections.
¶ Insights Section
The Insights section provides strategic guidance based on the performance data from the Asset Combination Analysis. It highlights the top-performing styles of ad headlines and descriptions, offering examples to help you optimize your Google Search Ads.
Insights help you:
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Identify Effective Styles: The insights help identify which styles of headlines and descriptions are most successful in capturing audience attention, leading to higher impression shares.
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Provide Examples: By offering concrete examples, the insights section assists advertisers in crafting their ad copies using proven effective styles.
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Optimize Ad Performance: Leveraging these insights allows you to refine their ad strategies, aiming for better performance metrics such as higher impression shares, click-through rates, and conversions.
