¶ Account Overview
The Account Overview section provides a comprehensive look at the performance of Google search ads for the selected ad account. This section is divided into several charts that offer insights into various aspects of your campaigns.
¶ Filter ad account and review period
First, start by selecting an ad account and review period you want to analyze.
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Ad account Name: Filter data based on your ad account specifics from different Ad platforms, such as Google Search Ads, Google Video Ads, Facebook, etc.
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Review Period: Set the time frame for data analysis. You can choose from the last month to the last 6 months.
You can filter and analyze the data using different criteria to gain detailed insights into the performance of each segment within your ad account. You can filter based on the following options:
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View by:
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AI Group
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Conversion Goal
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Month
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Campaign Type
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Non-Brand
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Brand
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Campaign: Select a single or multiple campaigns
Now, let's break down each chart and explain what they represent with examples.
¶ Number of Campaigns Overview
This chart displays the total number of campaigns in the AI Group(s). For example, if you’ve selected AI Group in the “View by” filter, you’ll see AI Group names on the x-axis and a bar reaching up to 25 on the y-axis. This means there are 25 active campaigns for the selected date range.
¶ Number of Ad Groups Overview
This chart shows the total number of ad groups categorized by different campaigns within the selected account. For example, For "AI Group 1", if the bar reaches 10 on the y-axis, it indicates that there are 10 ad groups within this particular campaign.
¶ Number of Ads Overview
This chart provides the total number of ads across all campaigns within the selected account. For example, if the "Number of Ads" bar for "Campaign 1" is up to 50, this means there are 50 ads running under that campaign.
¶ Headlines Overview
This chart shows the number of unique headlines used in all ads within the selected campaigns. For example, if the bar reaches 30 for "Unique Headlines," it implies that there are 30 distinct headlines across the ads in the selected campaign.
¶ Descriptions Overview
This chart highlights the number of unique descriptions used in all ads within the selected campaigns. For example, a bar reaching 25 for "Unique Descriptions" indicates 25 different descriptions in the ads under the chosen campaign.
