¶ Ad Creative Insights
The Creative Insights platform for Facebook ads provides an in-depth analysis of ad performance basis its creative attributes. This includes insights into elements like imagery, background color, and ad copy, helping you to understand what aspects of the creative are resonating with audiences.
¶ Select Optimization Event
You can analyze your campaign data based on an optimization event.
¶ Ad Performance Pie Chart
This section helps you analyze patterns and trends across different performance metrics such as Click-Through Rate (CTR), Conversion Rate, and Cost Per Result, breaking them down by performance labels (High, Medium, Low).
Insights on your Ad Account
This section is designed to provide targeted, actionable feedback on the performance of Facebook ads based on data analysis. The insights help marketers quickly assess which aspects of their advertising strategy are effective and which areas might require adjustments to optimize ad spend and performance.
Insight example: "50.69% ads have 'Moderate' performance with moderate CAC (269.7), low CTR (0.44%) & moderate CVR (1.52%)"
What This Means: This insight indicates that while the ads are okay at turning clicks into actions at a fair cost, they're not very good at getting clicks in the first place. Marketers should look at improving how attractive the ads are to get more clicks. This may involve modifying the images, headlines, or target audience to better capture the audience's attention.
¶ Ad Type Analysis
The graph compares the performance of different types of ads based on the metric 'Ad Spend.' Here, we see two bars representing Video and Image ads. In the gif below, the blue bar (Video) shows a higher ad spend compared to the green bar (Image) for total clicks, indicating that more money was spent on video ads.
You can compare different image and video ads against various metrics to analyze their performance.
Insights example: Ads with Video (42.0%) have 'Moderate' performance with moderate CAC (263.77), low CTR (0.6%) & moderate CVR (1.51%).
What This Means: This insight points out that while video ads are moderately effective in converting interested viewers into actions after they click, their ability to attract clicks in the first place is lacking. This might suggest that although the video content is somewhat appealing once engaged, it is not catching enough initial attention.
¶ Image Object Analysis
You can analyze the performance of your ad images based on the objects visible or not visible in the image. By evaluating different metrics associated with the image objects, you can determine if they are performing well or poorly.
Insight example: "Ads with 'No Animal' (99.05%) have 'Moderate' performance with moderate CAC (241.2), low CTR (0.36%) & moderate CVR (1.69%)"
What This Means: The insight reveals that ads without animal imagery are somewhat effective once users engage with them, but they struggle to attract clicks initially. Their average cost and moderate conversion rate suggest they are neither failing nor excelling dramatically. They are performing adequately but not optimally.
The bar graph shows the performance of various categories & metrics against average spend.
¶ Image Background Color Analysis
The graph displays performance metrics segmented by the background colors used in the ads. It helps you identify which background colors lead to higher engagement and conversion, guiding creative decisions to optimize visual appeal.
Insight example: "Ads with 'No Animal' (99.05%) have 'Moderate' performance with moderate CAC (241.2), low CTR (0.36%) & moderate CVR (1.69%)"
What This Means: The insight reveals that ads without animal imagery are somewhat effective once users engage with them, but they struggle to attract clicks initially. Their average cost and moderate conversion rate suggest they are neither failing nor excelling dramatically. They are performing adequately but not optimally.
In the Bar Chart, you can evaluate different metrics against the average spend for ads featuring various background colors.
¶ Image Text Theme Analysis
This section presents data based on various text themes used in ad images. It analyzes the performance of these text themes in ads by tracking metrics across different campaigns where they are applied. The primary goal is to evaluate which text themes are most effective in engaging viewers and driving conversions.
Insight Example: Ads with 'Yellow Rice Pilaf ' (0.06%) have 'Moderate' performance with moderate CAC (377.46), moderate CTR (0.74%) & low CVR (1.0%)
What this means: The analysis suggests that the 'Yellow Rice Pilaf' ad theme is performing moderately well in attracting people (as indicated by a moderate CAC and CTR) but is not very effective in converting interest into tangible outcomes like sales or sign-ups (based on the low CVR). This implies that while the ad is somewhat effective at catching potential customers' attention, it falls short in compelling them to make the final commitment.
In the Bar Chart, you can evaluate different metrics against the average spend for ads featuring various Image text theme.
¶ Image Text Length Analysis
The graph displays the average spend and a specific performance metric (e.g., click-through rate, conversion rate) for various ranges of text lengths used in ad images. This analysis is designed to help you determine the optimal length of text within ad images to maximize audience engagement and conversion efficiency.
Insight: Ads with 80 - 90 characters (9.17%) have 'Moderate' performance with moderate CAC (216.11), low CTR (0.45%) & moderate CVR (1.7%)
What this means: Ads with text lengths of 80-90 characters have a moderate cost of acquiring customers (CAC), low click-through rate (CTR), and moderate conversion rate (CVR). There is room for improvement to optimize further.
¶ Critical Ads Identification
This table helps you identify underperforming ads using specific performance labels. The ad performance labels available are: Poor, Outlier, Moderate (High Spend), Moderate, and Good. This makes it easier to evaluate ad performance. The table not only presents metrics but also provides detailed information about the ad creative, including elements like images, objects, background color, and text themes. This comprehensive data should help you assess the quality and impact of your ads.
The table covers the following columns:
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Ad Id: Unique identifier for each ad.
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Ad Performance Label: Categorizes the ad performance as Poor, Outlier, Moderate, etc.
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Ad Type: Specifies whether the ad is an image or video.
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Image Link: Direct link to the ad visual.
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Image Objects: Key objects present in the ad image, such as products or other notable elements.
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Image BG Color: The dominant background color used in the ad image.
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Image Text Themes: Text themes or key phrases used in the ad image.
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CTR (Click-Through Rate): Measures the percentage of viewers who clicked on the ad.
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CPC (Cost Per Click): The cost incurred for each click on the ad.
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Spend: Total amount spent on the ad.
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Conversion Rate: Percentage of ad clicks that resulted in a conversion.
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Cost Per Result: Average cost for each conversion obtained through the ad.
