¶ Sandbox TAI: Tiktok Ads
In this article, you will learn how to generate targeting keywords for TikTok.
The platform helps you generate keyword-based targeting. First, it generates keywords, and based on that, the system generates targetings to optimize TikTok ad campaigns. The feature helps you with:
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Automate the keyword generation process.
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Provide industry-specific recommendations.
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Allow for customization and fine-tune the targeting parameters.
This ensures that your ad campaigns are data-driven and more likely to reach the relevant audience, thereby increasing the effectiveness and return on investment (ROI) of your advertising budget.
¶ How do I generate keywords for TikTok?
The steps below outline the required input fields and explain how to generate the keywords.
1. Enter Brand Information:
Enter your brand details below. This will enable the platform to retrieve the relevant data from your website URL and provide keyword recommendations based on it.
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Brand Name: Enter the name of your brand.
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Brand Website: Provide the URL of your brand's website.
2. Specify Location Details:
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Country: Select the country from the dropdown menu. For example, you can choose "United States."
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Region(s): Optionally, you can specify regions within the country if applicable.
3. Select Custom Industries
Choose relevant industries that fit your brand or product from a dropdown list. For example, you may select "Marketing", "Internet & Telecom",” and others based on your business type.
4. Custom Keywords
If you have specific keywords in mind, you can manually add them in this section. However, this field may not have any preexisting options to select.
5. Submit Your Details:
Click the "Submit" button to process the entered information.
After submitting, an API response will indicate whether the request is successful.
6. TikTok Keywords:
The platform will generate a list of recommended keywords. These are terms that closely align with your brand and industry. Then, you have the option to further fine-tune your audience targeting to generate better keywords. You can add keywords or target areas you want to avoid. This feature helps you to refine your target audience further.
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Custom Industries:
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This field allows you to select the industry you are targeting for your ad campaign. In this case, "Internet & Telecommunications" is selected. This selection likely helps to filter or prioritize keywords relevant to the selected industry.
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Custom Keywords:
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This input field allows you to add your own specific keywords that are relevant to your campaign. Currently, there are no options selected in this field. You can enter keywords that you believe will be effective for your specific campaign.
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Recommendation Keywords:
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This section displays a list of suggested keywords that are recommended based on the selected industry or other inputs. You can see keywords like "erp systems," "test management," "automation," and more. These keywords can be selected or deselected based on their relevance to your ad campaign.
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Add New Custom Keyword:
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This section displays a list of suggested keywords that are recommended based on the selected industry or other inputs. You can see keywords like "erp systems," "test management," "automation," and more. These keywords can be selected or deselected based on their relevance to your ad campaign.
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Add New Custom Keyword:
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This input field allows you to manually add new custom keywords that are not listed in the recommendations. You can type in new keywords you want to target specifically.
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Add New Recommendation Keyword:
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This input field allows you to add new keywords to the recommendation list. These keywords might be generated based on your input or additional suggestions from the tool.
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Manual Targetings to Avoid:
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This field allows you to specify keywords or targeting criteria that you want to avoid. You can enter any terms that you do not want your ads to be associated with, ensuring that the ad does not appear in irrelevant or undesirable contexts.
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7. Custom Audience Details:
If you have this ad account connected to Pixis, then you can add the account ID and custom Audience ID to get tailored recommendations based on your campaign’s historical data.
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Ad Account ID: Provide your ad account ID.
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Custom Audience ID: Optionally, enter a custom audience ID if you have specific audience segments in mind.
8. Generate Targetings:
Click on "Generate Targetings" to get a compiled list of all your targeting options. The system will process your request and generate the optimal target keywords for your campaign.
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Column Name |
Description |
|---|---|
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cohort_id |
Unique identifiers for each targeting cohort. |
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tar_type |
Specifies the type of targeting (e.g., interest_category, interest_keyword, hashtag). |
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cohort_name |
Name or label for the targeting cohort. |
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targetings |
Specific keywords, hashtags, or categories targeted within each cohort. |
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json |
Metadata in JSON format (e.g., IDs for interest categories, keywords, action categories). |
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total_audience_size |
Total size of the audience that can be reached within the specified targeting cohort. |
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audience_size |
Actual size of the audience that fits within the targeting criteria. |
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semantics_relevance_score |
Relevance score based on the semantic relationship between the targeting keywords and the content. |
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audience_relevance_score |
Relevance score showing how relevant the audience is based on the selected targeting criteria. |
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relevance_score |
Overall relevance score combining various factors to indicate the match of targeting criteria with goals. |
9. Download Results:
- After the keywords are generated, you will have an option to "Press to Download" which allows you to download the targeting data for use in your ad campaigns.
