¶ Week 35 - 2023
¶ Feed Generator
Features:
-
This feature allows clients to upload their inventory, select and customize templates, and generate images in bulk.
-
Users can automate this process by defining a schedule and significantly reduce their manual creative operations.
Release Date: 30/08/2023
POC - Vivek Rastogi
¶ Optimize V0
Features:
-
A simplified alternate to story configuration & model selection
-
Users can now configure their single platform models directly from Optimize dashboard by switching to NUM mode in admin panel for the AI group
-
Using this feature, you can more intuitively setup the bid & budget optimization at a single platform level for Google, Facebook & Tiktok platforms.
-
The next upgrade to this feature (optimize v1) will include setting up the budget planner as well. For now, the NUM mode only supports single platform optimization.
Release Date: 28/08/2023
POC - Yuvam / Sujith
¶ Pilot Model
Features:
-
A model enabled only in legacy mode now (NOT NUM)
-
This model enables users to set the target efficiency of ‘Draft Campaigns’ as the target for the ‘Experiment campaigns’ on Google Ad network.
-
Against each campaign in search campaigns, you can now assign a draft campaign associated with it in Google
-
While configuring the pilot model, you will now enter % efficiency compared to your draft campaigns, as opposed to static targets.
-
Upon saving story settings, this model will be auto-applied
-
No other models will be accessible to select once this model is applied.
-
You can always deselect this model from the Model List or by reconfiguring the story.
Release Date: 28/08/2023
POC - Sujith