¶ Week 21 - 2023
¶ Smart Insights - Audience Insights
Subsection: (TAI)
Features:
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AI-based insights at an account level
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This subsection will cover all parameters related to customer audiences, including Category Wise Breakdown, Uniqueness Graph, and Age-Gender Distribution.
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This section will have both Insights and Action Items.
Release Date: 25/05/2023
POC - Atheev
¶ Smart Insights - Creative Insights
Subsection: (CAI)
Features:
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AI-based insights at an account level
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This subsection will cover insights related to the creative part of any ad, including Ad Creative Insights and Ad Copy Insights.
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This section will only have Insights and users can derive Action Items based on insights.
Release Date: 25/05/2023
POC - Atheev
¶ Audit Module
Features:
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Designed to scan your complete Google Ads account in a few minutes, to show the top performing pointers as well as the audit pointers that require the user’s immediate attention
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In addition to specifying all the pointers in which the account lags, the audit manager also pinpoints the exact data points where those issue lie
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Users have an option to generate and store multiple audit reports at once, to review the improvement in account performance over time.
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For easier navigation and readability, the audit pointers have been divided into separate levels according to Google Ads along with the option for users to filter out audit pointers based on the type of campaign.
Release Date: 25/05/2023
POC -Nikunj Jain
¶ Creative Rotation
Features:
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With this release we will start providing weekly creative recommendations of turning on/off an Ad for your Facebook platform.
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Creative rotation model uses performance metrics such as CPR , engagement score etc., to figure out the most effective ads and recommend to turn off the low performing ones.
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The User can view all the recommendations in the ‘View Recommendations’ section with the creative rotation recommendation toggle.
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The User can view the recommendations with supported metrics and can approve them for execution
Release Date: 25/05/2023
POC - Yuvam Sharma