¶ Week 2 - 2023
¶ Account Audit - Facebook
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A very useful update on the Admin Panel to generate audit reports for a specific Ad Account
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Use these reports to analyse the campaigns and ad sets and eventually identify the correct AI models and configuration to use for optimisation
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Already live for Google Ad Accounts, now the capability is extended to Facebook as well
Release Date: 12/01/2023
POC: Akanksha Sinha
¶ Budget Planner
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Performance AI brings you an advanced and granular control of your spends
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The existing Budget Pacing feature now extends the capability to plan your spends at a daily or periodic level
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Use a simple calendar experience to analyse and configure your daily spends
Release Date: 11/01/2023
POC: Yuvam Sharma
¶ Billboard Ads
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Creative AI for Facebook has a new and amazing update i.e. Creative Animator
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Convert your existing image ads into attractive video ads using the ‘Billboard’ template and enhance the performance
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More templates would be live very soon
Release Date: 11/01/2023
POC: Vivek Rastogi
¶ TAI Audience Manager
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Targeting AI introduces ‘Audience Manager’ as a single stop to monitor all the published audiences using TAI Playground
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Now, you can save audiences generated using the TAI Playground for future use
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As an internal teammate, now you can recommend audiences using this dashboard
Release Date: 11/01/2023
POC: Abhinav Garg