¶ Week 16 - 2023
¶ New Platform | Apple Search Ads
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Leverage Apple Search Ads, to target relevant keywords and display ads to users who are actively searching for apps or related content.
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With a high quality reach and user engagement, Apple Search Ads significantly contributes to any app's visibility, downloads, and overall success.
Release Date: 21/04/2023
POC - Kiranmayee Narahari
¶ Action Debugger for TikTok
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The User can now use the Action Debugger to view and analyze over 40 metrics for their campaigns on TikTok
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You can now view two types of actions in your AI Action Summary (both supported at a campaign level) :
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Number of Bid Actions taken
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Number of Budget Actions taken
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A user can only fetch data for a maximum of 25 days at a time
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Release Date: 21/04/2023
POC - Yuvam Sharma
¶ Account Action Monitoring (Fb)
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Track and monitor changes/updates made to campaigns, ad sets, and ads within a specific brand. Instant notifications whenever users take manual actions on the ad account, to keep you in the know.
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Stay updated on changes made to campaigns, ad sets, and ads, to further analyze the impact of those actions on overall performance, identify any potential issues, and make informed decisions accordingly.
Release Date: 21/04/2023
POC - Kiranmayee Narahari
¶ Dashboard Enhancements
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New validations have been added as part of the budget planner in order to improve usability of the feature
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The budget planner will now be enabled automatically when the target ROAS is set for optimization
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You can now add an ‘active/inactive’ status against campaigns /adsets while adding them under a story for optimization in the admin panel
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Sections such as the savings calculator, scheduler on element level, and the profitability Index (for Google Search) that were found to be unused in the admin panel, have been removed.
Release Date: 21/04/2023
POC - Yuvam Sharma
¶ SMB Dashboard v2.0
Features:
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Target ROAS and Actual ROAS metrics are now available under brand summary.
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The Account Summary screen will now include ad accounts at the brand level.
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Updates in Edit pop-up
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Budget can now be entered at month level for - Target ROAS, and at account summary level for Actual ROAS.
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Search option is now included in the account level metric drop down.
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Unique entries of the metrics (duplicates were removed from the list).
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Aggregated result metric is updated at a brand level only.
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Release Date: 21/04/2023
POC - Akanksha Sinha