¶ Insights
The Insights feature bridges the gap between data analysis and action execution for your ad account. Think of Insights as your analytical sidekick—it significantly reduces the time required to understand and analyze your campaigns.
¶ How to Generate an Insight Report
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Click "Generate Insight"
- Navigate to the Insights section in Prism.
- Click on the "Generate Insight" button.
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Select Account and Asset
- Choose Account: Select the account within your Brand that you want to analyze.
- Select Asset: Pick the specific asset (campaign, ad set, or ad) for which you want insights.
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Choose Metrics
- Primary Metric: Select the main key performance indicator (KPI) you're focusing on.
- Secondary Metric: Choose an additional KPI to support your analysis.
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Set Timeframe
Select the timeframe for your report:
- Weekly
- Monthly
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Generate Report
- Click "Apply".
- Your insight report will be generated within seconds.
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Threat vs. Opportunity Report
- Threat: If your primary KPI is declining, the report will highlight potential issues affecting performance.
- Opportunity: If your primary KPI is improving, the report will identify factors contributing to positive results.
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Overall Observations
- A summary of the asset's performance over the selected timeframe.
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Key Reasons
- Detailed analysis of factors leading to performance changes, whether positive or negative.
By leveraging Prism Insights, you can effortlessly interpret your data and effectively implement the AI-driven actions to optimize your ad campaigns.