¶ AI Group
An AI Group allows you to manage and optimize a collection of ad sets or campaigns that share a common objective. By grouping and optimizing these assets together, you enable Prism AI to generate actionable recommendations to help you achieve your goals.
¶ Step 1: Create an AI Group
¶ 1.1 Select Assets with Similar Goals
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Identify Relevant Campaigns or Ad Sets
- Choose the campaigns or ad sets that have similar objectives and you wish to monitor together.
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Select the Assets
- In your advertising platform, select these assets to include them in the AI Group.
¶ 1.2 Create the AI Group
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Initiate Group Creation
- After selecting the assets, create a new AI Group.
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Unoptimized AI Group
- The group is initially unoptimized and requires further configuration.
¶ Step 2: Optimize Your AI Group
To maximize the effectiveness of your AI Group, complete the following optimization steps.
¶ 2.1 Setup Spend Goals
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Specify Your KPI
- Choose a key performance indicator (KPI) such as results or revenue that reflects your primary objective.
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Set Target Values
- Enter the target number you aim to achieve for the selected KPI.
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Align Goals
- This ensures the AI Group focuses on meeting your specific performance targets.
¶ 2.2 Set Up Budget Plans
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Establish an Automated Budget Plan
- Configure a budget plan to automate spending across the selected assets.
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Define Budget Parameters
- Set the total budget and allocate it over a specific time frame (daily, weekly, monthly).
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Optimize Spending
- This helps in efficiently distributing your budget to achieve the desired outcomes.
¶ 2.3 Set Action Levers
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Configure Recommendation Range
- Set parameters for how aggressive or conservative the AI's action recommendations should be.
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Set Frequency of Recommendations
- Determine how often you want to receive action recommendations from Prism AI (e.g., daily, weekly).
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Maintain Control
- Adjusting these settings allows you to retain control over the optimization process while benefiting from AI insights.