¶ TROAS
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What is TROAS (Target Return on Ad Spend)?
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TROAS is a bidding strategy in Google Ads where advertisers set a target return on ad spend, and Google automatically adjusts bids to help achieve that target.
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At which levels are recommendations generated for TROAS?
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Recommendations are generated at the ad group level for Google Display, Google Shopping, and Google Search campaigns, and at the campaign level for Google Performance Max ads and Google App ads.
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Which bidding strategies are supported for TROAS?
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TROAS supports the TARGET_ROAS and MAXIMIZE_CONVERSION_VALUE_WITH_TROAS bidding strategies.
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What are the minimum data requirements for TROAS?
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There is no minimum data requirement, but it's preferable to have at least 30 days of data for optimal performance.
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Which result metrics are supported for TROAS?
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Conversions, Conversions by Conversion Date, Conversion Value, and 3rd party metrics are supported result metrics.
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Under what circumstances will recommendations not be generated?
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Recommendations will not be generated if there is no data available for the result metric, and if the bid value for today is not present.
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What are the bid constraints for TROAS?
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The bid for each keyword must not exceed the minimum or maximum bid set up for the AI Group.
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