¶ TCPA
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What is TCPA (Target Cost Per Acquisition)?
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TCPA is a bidding strategy in Google Ads in which advertisers set a target cost per acquisition, and Google automatically adjusts bids to help them achieve that target.
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At which levels are recommendations generated for TCPA?
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Recommendations are generated at the ad group level for Google Display, Google Shopping, and Google Search campaigns and at the campaign level for Google Performance Max ads and Google App ads.
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Which bidding strategies are supported for TCPA?
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TCPA supports the TARGET_CPA and MAXIMIZE_CONVERSIONS_WITH_TCPA bidding strategies.
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What are the minimum data requirements for TCPA?
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There is no minimum data requirement, but at least 30 days of data is preferable for optimal performance.
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Which result metrics are supported for TCPA?
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Conversions, Conversions by Conversion Date, and 3rd party metrics are supported result metrics.
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Under what circumstances will recommendations not be generated?
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Recommendations will not be generated if no data is available for the result metric and if the bid value for today is not present.
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What are the bid constraints for TCPA?
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The bid for each keyword must not exceed the minimum or maximum bid set up for the AI Group.
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