¶ Google Manual CPC
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What is Google Manual CPC?
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Google Manual CPC is a bidding strategy in Google Ads where advertisers can manually set the maximum amount they're willing to pay for a click on their ad.
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Which ad types are not supported for Google Manual CPC?
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Google Manual CPC is not supported for Google Performance Max ads, Google App ads, and Google Video ads.
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At which levels are recommendations generated for Google Manual CPC?
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Recommendations are generated at the keyword level for Google Search campaigns and at the ad group level for Google Display and Google Shopping campaigns.
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Which bidding strategies are supported for Google Manual CPC?
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Google Manual CPC supports the MANUAL_CPC and ENHANCED_CPC bidding strategies.
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What are the minimum data requirements for Google Manual CPC?
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At least 15 out of the last 30 days of data are required, and at least 3 out of the last 7 days generate recommendations.
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Which result metrics are supported for Google Manual CPC?
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Clicks, Conversions, and Conversions by Conversion Date are supported result metrics.
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Under what circumstances will recommendations not be generated?
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Recommendations will not be generated if no data is available for the result metric and if the bid value for today is not present.
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What are the bid constraints for Google Manual CPC?
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The bid for each keyword must not exceed the minimum or maximum bid set up for the AI Group.
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